Today, geographic targeting is primarily based on the headquarters location of the company rather than the physical location of the contact.
This means a company headquartered in London may still generate leads located in France, Spain, or Germany if employees are distributed internationally.
Sonik.ai is actively evolving this model to support targeting based on the real location of the individual contact.
This evolution is particularly important for:
regional sales teams,
localized outbound campaigns,
country-specific prospecting strategies.