Unlike traditional outbound tools that rely on exact-match job titles, Sonik.ai uses a broader semantic targeting approach based on keywords and seniority levels.
This means you do not need to manually maintain dozens of variations such as:
“Head of Marketing”, “VP Marketing”, “CMO”, “Growth Lead”, or “Marketing Director”.
Instead, a simple structure like:
Persona job: “marketing”
Seniority level: Owner/Partner/CEO/Founder ; C-Level ; VP/SVP ; Director ; Manager
is usually enough to identify highly relevant profiles.
This approach makes targeting:
easier to maintain,
more scalable,
more resilient across industries and international markets.
Rather than matching one exact title, Sonik.ai detects entire families of roles that share the same business function.