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Capturing leads through your website traffic (Intent "Website Visits")

Website Visits Intent: Turn Anonymous Traffic into Qualified Leads

Written by Antoine Gilbert

What is this signal for?

The "Website Visits" signal allows you to detect leads based on companies visiting your website—even if those visitors are not yet in your CRM.

The logic is straightforward:

  • you install a tracking script on your website

  • Sonik.ai detects companies visiting your pages

  • relevant contacts within those companies are identified

  • these leads are then filtered through your Targeting (Personas and Accounts)

Result: you automatically capture prospects who have already shown interest in your solution.

💡 Concrete example

If you are a B2B SaaS company:

  • a company visits your pricing and product pages

  • Sonik.ai detects the company behind the visit

  • decision-makers in your target (know more about Targeting here) are identified within that company

  • they enter your pipeline as potential leads through this signal

Prerequisites

Before configuring Website Visits you must:

  • be an Administrator of the platform

  • have access to your website or a technical contact (developer / marketing ops)

  • ideally have access to Google Tag Manager

  • install the snippet code below with your own workspace ID on your website

Step 1 — Install the website visit tracker on your website

OPTION 1: Google Tag Manager:
​
Here is the Google Tag Manager code snippet to be inserted on your webpages
​

<script> 
(function() { var s = document.createElement('script'); 
s.src = "https://sonar.referly.io/tracker.js"; 
s.defer = true; s.setAttribute('data-rfid', "{YOUR REFERLY WORKSPACE ID - ASK THE CSM TEAM}"); 
document.head.appendChild(s); })(); 
</script>

Instructions:

  1. Sign in to your workspace on Google Tag Manager and click ‘New Tag’.

  2. Click on ‘Tag Configuration’ and choose ‘Custom HTML’ from the list

  3. Copy the Sonik.ai tracking code shared with you and paste it into the HTML field.

  4. Under ‘Advanced Settings’, select "Unlimited" from the ‘Tag firing’ dropdown.

  5. Click Choose a trigger to make this tag fire... and select All Pages.

  6. Give the tag a name and then click the Save button.

  7. Save the Tag and publish it on your website
    ​

OPTION 2: Directly in Webflow
​
If you prefer to add it directly in Webflow, you can insert this script into the <head> tag of your website.
​

<script
defer src="https://sonar.referly.io/tracker.js"
data-rfid="{YOUR REFERLY WORKSPACE ID - ASK THE CSM TEAM}"> 
</script>

Step 2 — Let the data populate

Once installed:

  • visits are tracked within minutes

  • leads typically appear within a few hours

⚠️ Important note on data (GDPR)

Sonik.ai does not identify individuals directly.

Due to GDPR:

  • individual tracking without consent is not allowed

  • Sonik.ai identifies the company visiting your site

  • then surfaces relevant contacts within that company

Best practices

  • install the tracker as early as possible (data compounds over time)

  • avoid overly restrictive targeting at the beginning

  • prioritize high-intent pages (pricing, demo, product pages)

  • use neutral outreach messaging (do not mention the visit explicitly)

How to access and use these leads

To view your leads:

  • Go to the Leads section

  • Filter by the signal “Website Visits”

Two display modes are available:

Qualified by AI Agent enabled
→ only shows leads that match your Targeting (most relevant)

disabled
→ shows all detected leads (raw, unfiltered)

Summary

Website Visits turns anonymous traffic into qualified pipeline: you capture companies already engaging with your website, enrich them with relevant contacts, and activate high-intent outbound opportunities. It is one of the most powerful and scalable signals in Sonik.ai.

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