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Capturing leads through interactions on your keywords (Intent "Topics")

Topic Intent: Turn LinkedIn Keyword Interactions into Qualified Leads

Written by Antoine Gilbert

What is this signal for?

The "Topics" signal allows you to detect leads based on their interactions with LinkedIn posts that contain specific keywords.

The logic is straightforward:

  • you define keywords related to your market

  • Sonik.ai detects LinkedIn posts mentioning those keywords

  • anyone who interacts with those posts (likes, comments, etc.) becomes a potential lead

  • these leads are then filtered through your Targeting (Personas and Accounts)

Result: you automatically capture prospects who have demonstrated active interest in your topics.

💡 Concrete example

If you are an HR SaaS provider:

  • you define keywords such as: HRIS, talent management, employee onboarding, HR software

  • a LinkedIn post mentions “HRIS”

  • several HR professionals interact with that post

  • Sonik.ai detects these individuals

  • they enter your pipeline as potential leads through this signal

Prerequisites

Before configuring Social Intents you must be an administrator of the platform

How to configure Topics (keywords)

  1. Go to Admin

  2. Open the Social Intents section

  3. Locate the “Interacted with Topic” block

  4. Add your keywords one by one

Each keyword acts as a trigger:

any interaction with a post containing this keyword generates a lead

Best practices for keyword selection

  • prioritize specific keywords over generic ones
    (e.g., “HRIS” > “HR”)

  • use your target audience’s industry terminology

  • cover different angles:

    • problem (e.g., “HR turnover”)

    • solution (e.g., “HR software”)

    • use case (e.g., “employee onboarding”)

How to access and use these leads

To view your leads:

  1. Go to the Leads section

  2. Filter by the signal “Interacted with Topic”

Two display modes are available:

  • Qualified by AI Agent enabled
    → only shows leads that match your Targeting (most relevant)

  • disabled
    → shows all detected leads (raw, unfiltered)

Summary

Social Intents turn LinkedIn engagement into qualified pipeline: you define what matters, Sonik.ai detects the signals, and you capture prospects already showing intent. The Topics signal is the fastest way to get started and generate immediate value.

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