What is this signal for?
The logic is straightforward:
you define companies relevant to your market
Sonik.ai detects posts published by these companies
anyone who interacts with those posts (likes, comments, etc.) becomes a potential lead
these leads are then filtered through your Targeting (Personas and Accounts)
Result: you automatically capture prospects who have demonstrated active interest in companies similar to yours.
š” Concrete example
If you are an HR SaaS provider:
you track LinkedIn pages of companies like PayFit, Lucca, or Factorial
these companies publish content on HR topics
HR professionals interact with their posts
Sonik.ai detects these individuals
they enter your pipeline as potential leads through this signal
Prerequisites
Before configuring Social Intents you must be an administrator of the platform
How to configure Competitors
Go to Admin
Open the Social Intents section
Locate the āInteracted with Competitorsā block
Add the LinkedIn company page URLs
Each company must be added using its LinkedIn URL:
https://www.linkedin.com/company/company-name
Best practices for company selection
include relevant and active companies (posting regularly on LinkedIn)
mix different types of companies:
direct competitors
indirect competitors
strong players in your ecosystem
focus on companies whose audience matches your ICP
How to access and use these leads
To view your leads:
Go to the Leads section
Filter by the signal āInteracted with Competitorsā
Two display modes are available:
Qualified by AI Agent enabled
ā only shows leads that match your Targeting (most relevant)disabled
ā shows all detected leads (raw, unfiltered)
ā
Summary
Social Intents turn LinkedIn engagement into qualified pipeline: you define what matters, Sonik.ai detects the signals, and you capture prospects already showing intent. The Topics signal is the fastest way to get started and generate immediate value.