To get the most out of the Sonik.ai platform, the first step is to connect your existing tools. Integrations allow you to synchronize your data, send leads to your prospecting tools, and receive real-time notifications.
Where to configure integrations
All integrations can be configured from the Admin interface:
Open the left-hand menu.
Click Admin.
On the Admin page, open the Integrations tab.
From there, you can connect several tools to your Sonik.ai platform.
HubSpot Integration
Connecting HubSpot is the most important integration for most users.
Once your HubSpot account is connected:
Your HubSpot contact lists are synchronized with Sonik.ai.
These lists become available in the Sonik.ai Dialer.
You can call leads directly from your HubSpot lists using the Dialer.
⚠ Important: Prepare your HubSpot lists beforehand
Before enabling the synchronization, you should create and populate your contact lists in HubSpot.
Sonik.ai syncs existing HubSpot lists of contacts. During the integration, the platform will look for these lists and make them available inside Sonik.ai.
If no lists are prepared beforehand, Sonik.ai may not detect any lists or may only sync empty lists, which means there will be no leads available to call in the Dialer.
This integration allows you to use Sonik.ai as a calling and qualification tool for leads already stored in your CRM.
Slack Integration
The Slack integration is designed to proactively push Sonik.ai qualified leads to your sales team.
Once enabled:
Every time Sonik.ai identifies a lead based on intent or signals, that lead is automatically pushed to a Slack channel.
Your sales team receives these leads in real time, directly in Slack.
Reps can immediately review and reach out to the lead while the signal is still fresh.
This integration helps ensure that no high-intent lead goes unnoticed and allows your team to act quickly on opportunities detected by Sonik.ai.
Lemlist Integration
The Lemlist integration allows you to use leads detected by Sonik.ai in your outbound campaigns.
Concretely, you can:
Send Sonik.ai leads to your Lemlist campaigns
Trigger automated email sequences to contact them
This integration helps automatically feed your prospecting campaigns with new leads.
Webhook Integration
Sonik.ai also provides webhook integrations for more advanced use cases.
Webhooks allow you to:
Send Sonik.ai leads to a third-party service
Create custom automations
Connect Sonik.ai to internal tools or other SaaS platforms
This option is typically used when you want to build a custom integration within your technical stack.
✅ Best Practices
When setting up Sonik.ai for the first time:
Connect HubSpot first to synchronize your lead lists.
Enable Slack to receive opportunity notifications.
Connect Lemlist if you run outbound email campaigns.
Use webhooks for more advanced integrations.
Once these integrations are configured, Sonik.ai will integrate naturally into your prospecting and lead management workflow.